Promotion

• Agencies

  Volkswagen Goes on Tour with Youth Soccer

  Volkswagen of America has begun a 19 city mobile tour to showcase its fleet of cars to families attending youth soccer tournaments across the country

• Agencies

  IAB Releases Proposed Guideline for In-game Ad Measurement

  Advertising Bureau yesterday released proposed guidelines for in-game advertising measurement and opened a public comment period

• Agencies

  7-Eleven Introduces Iced Coffee with Sassy Ad Campaign

  7-Eleven, Inc. has begun a month-long campaign to introduces its version of iced coffee with cheeky new marketing that references cup sizes

• Agencies

  Ciao Bella to Sample 1 Million Single-Serve Gelato Cups

  Ciao Bella is handing out 1 million free samples of its latest frozen dessert product line: single cup servings of gelato and sorbet packaged in a branded cup with a spoon tucked conveniently under the lid

• Agencies

  Nestea and NBC Universal Develop Webisode Series

  Nestea and the NBC Universal Digital Studio have developed an original webisode series that incorporates the beverage into the script

• Agencies

  The Costs of Lost Employee Productivity

  In today’s economic environment, employers are struggling to find every advantage possible in order to thrive, grow or simply to stay in business

• Agencies

  Orange Julius Coupon Offers Free Light Smoothie

  Orange Julius is encouraging consumers to try its new Light Smoothies with a coupon that can be downloaded from its Web site

• Agencies

  Proforma Merges with Barry Roberts

  Proforma Executive Business Services, a provider of promotional products, printing and marketing services, has merged with promotional products distributor Barry Roberts Inc

• Agencies

  BDA Promotes Evani to VP Sales for Consumer Products Division

  Brand merchandise company, Bensussen Deutsch & Associates, Inc., has named Lucky Evani vice president of sales for its consumer products division

• Agencies

  Papa John’s Ties Virtual Game to Founder’s Pizza Deliveries

  Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers