Promotion
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Agencies
Carl’s Jr. Gets Up to 39% Redemption in New Mobile Rewards Program
Regional Carl’s Jr. stores in Oklahoma have engaged a mobile marketing provider to offer its customers coupons from their cell phones
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Agencies
Coupons Appeal to Affluent, Educated: Survey
If you think coupons are only for the financially strapped to spend on tuna and toothpaste, think again. A new survey commissioned by online discount site Coupons.com and conducted by Harris Interactive
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Agencies
Census Spends $22.7 Million on Promotional Products
If you haven’t filled out your census yet, you may be reminded to do so by a Census-branded T-shirt, hat, water bottle or pencil rather than by a knock on the door by a Census worker
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Agencies
P&I Postscript-Parago
PARAGO: a rebates provider, has partnered with PayPal to give consumers a unique offer: the option of receiving their rebate payouts into a PayPal account
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Agencies
6 Ways to Use Local Radio to Drive Consumers to Retail
Hormel, the maker of Spam and Dinty Moore Stew, recently used radio and TV to take a national program down to a local level to drive consumers to retail.
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Agencies
Behind the (Candy) Bar
Ghirardelli and its agency, The Smith Brothers, recently ran a series of sampling events, the largest promotion in the brand’s history, distributing 1
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Agencies
Sales Forces Unite
Last year, many businesses tightened budgets by reducing staff and people-related expenses like benefits, incentives and training. But now it’s time to
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Agencies
Simplify Those Rebates
Rebates can stupefy, confound and turn consumers (not to mention retailers) into irate crazies. Schlage Link avoided this madness by using a few important
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Agencies
Custom Communications
AFTER A LIVE EVENT, brands typically extend one type of communication to consumers to keep the conversation going. Unfortunately, this narrow approach
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Agencies
Idea to Steal
L’Oreal recently wrapped up a month-long college campus tour designed to allow students to try its Go 360 Clean deep facial cleansing collection. The