Promotion
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Agencies
A Surprising Presence at SXSW with Charitable Guerilla Marketing
One company at SXSW dreamed up one heck of a killer idea to get itself some attention by staging a charitable guerilla marketing event.
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Agencies
Tech Trends: Wearables, WhatsApp, Instagram and Beacons
At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.
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Agencies
Unlikely Friends—ConAgra and P&G—Pair for Cause Marketing Campaign
ConAgra Foods and Procter & Gamble, once fierce competitors, have banned together for the cause marketing campaign, “Child Hunger Ends Here,” which begins next Monday.
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Agencies
Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event
Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.
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Agencies
Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day
Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day
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Agencies
Sports and Loyalty Marketing Help Papa John’s Bring in the Dough
A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.
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Agencies
Marketing Wizardry Pulled Hostess Back from the Brink
Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.
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Agencies
How Grocers Transform Traditional Shopping Habits with Digital
Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.
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Agencies
Subaru Winterfest Amplifies Experiential Side
Subaru has recharged the experiential side of its Subaru Winterfest tour which brings its activities to 12 mountains across the country.
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Agencies
“Unapologetic” Promotion Flames Controversy over SI’s Barbie Doll Issue
With Barbie about to appear in the 2014 Sports Illustrated swimsuit issue, a new promotion “unapologetic” is getting underway.
