Promotion

• Agencies

  Fixing Loyalty: How Brands Are Shaking Up Rewards Programs

  In a sense, loyalty programs have nothing to prove. Since the first S&H Green Stamp was handed out in 1896, customers have been drawn to the notion of

• Agencies

  Idea to Steal: Package Deal

  Putting a high-end premium in a cheap, no-frills package can defeat the whole purpose of a given campaign. Think about the context of the promotional

• Agencies

  Power of Incentives: How Marketers Are Building Loyalty and their Bottom Line

  Whether you’re a rocket scientist or a housekeeper, employee recognition programs that use incentives to reward staff members for doing good work can

• Agencies

  Ben & Jerry’s Lids Sinc With iPhone App

  Besides its Twitter tour, the Vermont ice cream superpower has launched another way to get people in touch with its treats: an iPhone app that makes visions

• Agencies

  Retail: Good News for Private Labels

  Private label brands have been steadily gaining ground over name brands, showing off more shelf space and siphoning money away from top brands

• Agencies

  Beyond the Carrot: Using incentives to inspire your sales team to engage

  Companies use incentive campaigns to inspire sales reps when its time to launch a new product, gain market share or meet quarterly goals. The internal

• Agencies

  CPG Marketers Drop 18 billion More Coupons in 2010 First Half

  Marketers continue to dish out millions of coupons and consumers are redeeming them at a fast pace

• Agencies

  IHG Guests Earn Points for Location-based Check-ins with Topguest

  Platform lets visitors earn points by checking in over a menu of the most popular location apps

• Agencies

  Top Brands, Stores, Categories, Searched in Online Coupons: Report

  RetailMeNot.com has released its June Consumer Coupon Report, which includes the Top 10 most searched online stores, brand and categories in printable coupons

• Agencies

  ShopRite Online Gallery Lets Customers Save Coupons to Loyalty Cards

  ShopRite has opened an online gallery where shoppers can save coupons directly to their loyalty cards