Promotion

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  P&I Postscript-Kwikset

  Kwikset: the residential door hardware company has launched the “LiveSmart” sweepstakes to show parents and homeowners how simple home security can be

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  Power of Incentives: How Marketers Are Building Loyalty and their Bottom Line

  Whether you’re a rocket scientist or a housekeeper, employee recognition programs that use incentives to reward staff members for doing good work can

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  Ben & Jerry’s Lids Sinc With iPhone App

  Besides its Twitter tour, the Vermont ice cream superpower has launched another way to get people in touch with its treats: an iPhone app that makes visions

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  Retail: Good News for Private Labels

  Private label brands have been steadily gaining ground over name brands, showing off more shelf space and siphoning money away from top brands

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  Beyond the Carrot: Using incentives to inspire your sales team to engage

  Companies use incentive campaigns to inspire sales reps when its time to launch a new product, gain market share or meet quarterly goals. The internal

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  Lunchbox Wars: Hillshire Farms Throws Down the Tasting Gauntlet to Moms

  Moms, Hillshire Farms is throwing down the gauntlet and it kinda smells like ham. Before school gets back in session, the brand is calling on lunchbox-packing

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  As Seen on TV—And Beyond: DRTV Trends and Tips

  DRTV TRENDS AND TIPS FOR THE INTERNET ERA Chief Marketer recently chatted with Robert Medved, CEO of Cannella Response Television, LLC, to get his thoughts

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  Papa Gino’s Sweeps Boosts Data Collection

  A quick way to add quality names to your loyalty program database is to run a sweeps with a rock-solid match between the prize and the appropriate demographic.

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  Events: Dirty Streets Make Great Canvases

  City streets have a well deserved reputation for being filthy. And whether that’s a good or bad thing depends on your perspective. GreenGraffiti, a company

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  T-Shirts to Talk About

  Causes that fire up emotions in people can bring out the best in what promotional products can do. In October, about 4,000 people will walk in the Hartford