Promotion
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Agencies
Room at the Inn
La Quinta is in the business of putting people up for a good night’s rest at any of its 800 mid-scale hotels. It is also in the business of making sure
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Agencies
Idea to Steal: California Pizza Kitchen Coupon
The element of surprise and delight is simply that surprise and delight. When a brand hands a customer something completely unexpected, it shows that
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Agencies
Lessons From the Past: Ideas from 2010 Black History Month
Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last
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Agencies
10 Tips for Marketing to African Americans
Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American
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Agencies
Rewarding Those Who Have It All
HERE’S THE MILLION-DOLLAR QUESTION: how best do you reward shoppers spending upward of $1 million a year when their loyalty transcends traditional rewards?
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Agencies
Starbucks In-Store Web Channel Connects With Coffee Drinkers
When so many of your customers log onto the Web in-store, there’s a lot of logic in owning the connection. In a move expected when it lifted all fees
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Agencies
Target Launches Customizable Version of Weekly Flier
Retailer Target has launched a customizable beta version of the weekly deal flier it distributes to 100 million consumers in Sunday papers and to 1.2
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Agencies
Sports Authority Pitches Check-in Rewards via Loopt Star App
Retailer Sports Authority has opted to test running promotions in the geo-social network Loopt Star that will give iPhone users discounts for checking in either at SA stores or
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Agencies
New Vicks Facebook Page Builds Fans with Giveaways
Capitalizing on the upcoming sniffling and coughing of millions of cold and flu suffers, Kaz USA, Inc., the manufacturers of humidifiers and thermometers under the Vicks, Honeywell
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Agencies
Valpak Joins the Big-Discount Web Trend
Direct-mail coupon company Valpak will enter the burgeoning field of daily online deals with substantial discounts available at a new Web site