Promotion

• Agencies

  Sponsored Goodies for Marathon Runners

  The ING New York City Marathon is set to take place Nov. 7. Some 45,000 runners will attempt the 26-mile course with an expected 100,000 friends, family and others cheering them on along the course

• Agencies

  Idea to Steal-Thank You Cards

  The element of surprise and delight is simply that-surprise and delight. When a brand hands a customer something completely unexpected it shows that customer’s loyalty is appreciated

• Agencies

  Digital Technologies That Help Build Consumer Loyalty: Study

  In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones

• Agencies

  Groupon Social Coupons Unprofitable for One-third of Marketers: Study

  Social couponing-in which online coupon offers go active once a minimum number of registered users sign on to them-has become a hot new promotional platform, particularly for category leader Groupon

• Agencies

  Mrs. Meyer Sampling Event Turns SF Fountain into Kitchen Sink

  Eco-friendly cleaning brand Mrs. Meyer’s brought its Clean Day products to San Francisco last month-and dumped them into the fountain in San Francisco’s Ghirardelli

• Agencies

  Southwest Offers “A-Ticket” Status as Rapid Rewards Sweeps Prize

  A hit in 2009, Southwest Airlines’ “Partnerpalooza” promotion is circling around for a second flight. And this year, in addition to a fistful of free tickets, entrants into the loyalty-based contest can win something many Southwest passengers cherish: automatic “A ticket” status for a full year

• Agencies

  Maritz Partners with Bunchball to “Gamify” Loyalty Programs

  Maritz has partnered with Bunchball, which brings expertise in using game mechanics to attract new members and increase activity

• Agencies

  One Essential Question for Every Loyalty Marketer

  Within the first hour I talk with anyone new about customer loyalty, they inevitably ask, “What do you think is the best loyalty program out there?”

• Agencies

  P&I Postscripts-Staples

  Staples has extended its partnership for five more years with Parago, a provider of reward programs, as its primary incentives vendor

• Agencies

  Sweeps Dos: Tips to Make Your Next Promotion a Winner

  DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes