Promotion
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Agencies
Premium Incentives: Better to Give
Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks
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Agencies
Never Say Die
When Netscape Communications went looking for a property to help raise the profile of its free Netscape Mail service among a younger demographic, it never
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Agencies
Feature Film: Fizz Whiz
Who knew green goop would sell so well? Baskin-Robbins intentionally mucked up its menu to get full service from its Shrek tie-in. Then the ice cream
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Agencies
TV, Cable: Talk Like an Egyptian
Artie Scheff knew a two-part miniseries called Egypt: Beyond the Pyramids might be perceived as can we say it? a bit of a snoozer. But The History Channel’s
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Agencies
Back to the Bog
It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release
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Agencies
Home Video: Back to the Bog
It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release
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Agencies
Fairy Tale Ending
Things are looking very green this year. Never before has one property so thoroughly dominated PROMO’s Entertainment Marketing Awards the way DreamWorks
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Agencies
Music: That’s Amore
Victoria’s Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking
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Agencies
TV, Broadcast: Never Say Die
When Netscape Communications went looking for a property to help raise the profile of its free Netscape Mail service among a younger demographic, it never