Promotion

• Agencies

  Brands Beware

  There’s a new twist to the old marketing adage, Give away the razor and sell the blades. Renegade Web site FreeRazor.com is riding the coattails of Gillette

• Agencies

  Cracker Jack strikes out

  In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden’s Cracker Jack introduced a line of limited-edition, mini-baseball

• Agencies

  HULKamotions

  If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad

• Agencies

  Walk like a Winner

  In January, the Promotional Products Association International, Irving TX, hosted its 45th annual PPAI Golden Pyramid Awards ceremony at PPAI EXPO in

• Agencies

  Retailored to Fit

  After dropping off by six percent in 2001, spending on in-store services gained ground last year, jumping 2 percent to $867 million, despite a weakened

• Agencies

  Ask the pharmacist

  Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two

• Agencies

  Walk the Walk, Talk the Talk

  The Tampa Bay Buccaneers may have dominated on the field, but it was H&R Block that won the Super Bowl with an ad spot starring everyone’s favorite tax

• Agencies

  SCION OF THE TIMES

  For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to

• Agencies

  Street Guerrillas

  The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media

• Agencies

  Spring Break 101

  Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,