Promotion

• Agencies

  Walk like a Winner

  In January, the Promotional Products Association International, Irving TX, hosted its 45th annual PPAI Golden Pyramid Awards ceremony at PPAI EXPO in

• Agencies

  Retailored to Fit

  After dropping off by six percent in 2001, spending on in-store services gained ground last year, jumping 2 percent to $867 million, despite a weakened

• Agencies

  Brands Beware

  There’s a new twist to the old marketing adage, Give away the razor and sell the blades. Renegade Web site FreeRazor.com is riding the coattails of Gillette

• Agencies

  Cracker Jack strikes out

  In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden’s Cracker Jack introduced a line of limited-edition, mini-baseball

• Agencies

  HULKamotions

  If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad

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  Spring Break 101

  Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,

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  NECESSARY ELEMENTS

  Concepting: Matching creative to clients’ needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter

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  CHASING THE ROI GRAIL

  In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

• Agencies

  Ask the pharmacist

  Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two

• Agencies

  Walk the Walk, Talk the Talk

  The Tampa Bay Buccaneers may have dominated on the field, but it was H&R Block that won the Super Bowl with an ad spot starring everyone’s favorite tax