Promotion
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Agencies
DreamWorks Brings Back Partners for Sinbad DVD
DreamWorks has three of seven partners from the theatrical release of Sinbad: Legend of the Seven Seas returning for the home video release this fall
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Agencies
Coca-Cola Brands Rebound with LeBron James
Coca-Cola has tapped basketball star LeBron James as spokesperson for its Powerade and Sprite brands in a new six-year marketing deal. James will serve
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Agencies
Domino’s Delivers eBay Promos on 30 Million Boxes
Domino’s Pizza is teaming with eBay to play up back-to-school on 15 million pizza boxes. Through Sept. 4, customers can win up to 1 million eBay Anything
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Agencies
Playboy Prepares for 50th Anniversary Tour
Playboy will celebrate its 50th anniversary next year with a 50 city, four month-long Playboy Club tour that kicks off in February. Consumers who weren’t
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Agencies
U.S. Army Marches To Laugh Track with Off the Hook Tour
On Aug. 28, the U.S. Army returns to sponsor the second annual Off the Hook Comedy Tour, which will travel to 12 historically black colleges and universities,
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Agencies
PlayStation Wraps Up Summer with Music Tour, X Games
Sony Computer Entertainment America has signed to sponsor the 2003 Sprite Liquid Mix Tour and the ESPN X Games to pitch PlayStation 2 to music and sports
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Agencies
People Magazine Rolls Out Red Carpet
Time, Inc.’s People Magazine is taking itself to the people for the second year in a row. The People Live tour kicks off Sept. 6 in St. Louis, MO, and
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Agencies
Bob the Builder Preps for Holiday Video
In its biggest marketing campaign yet, HIT Entertainment is hyping Bob the Builder: A Christmas to Remember with a slew of fourth-quarter promotions.
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Agencies
Pete’s Brewing, Spencer Gifts Tap Underworld Film
Pete’s Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture’s Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting
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Agencies
Discovery Channel Takes a Bite Out of Shark Week
For its annual Shark Week programming block, the Discovery Channel is taking the sharks to the pavement and the pools in four major markets. Shark bite