Promotion
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Agencies
Sony Sponsors PlayStation 2 Road to Voodoo Tour
Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast
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Agencies
Elite Sampling and Promotions Partners with SpaWish
Elite Sampling and Promotion has entered into an agreement with SpaWish, a spa gift certificate company, to distribute product samples to consumers of
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Agencies
Thomas Kemper Soda Roadshow Hits California
Thomas Kemper Soda Co. hits the road this fall to tempt Southern Californians with samples of its craft-brewed sodas. During September and October, the
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Agencies
Helen of Troy Snares Brut for $55 Million
Helen of Troy Ltd., a personal-care products manufacturer, agreed to buy Unilever’s Brut line of men’s deodorants for $55 million. The deal is expected
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Agencies
Scholastic Goes National with Dear America Tour
Scholastic Entertainment and The Kennedy Center are taking the second installment of their Dear America theater series on a national tour this fall to
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Agencies
Prize Inside!
Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins
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Agencies
Alloy Buys Retailer Delia’s
Marketing conglomerate Alloy, Inc. will buy retailer Delia’s Corp. for $50 million. Adding Delia’s $138 million business extends Alloy’s reach to teen
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Agencies
Fair Exchange
SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive