Promotion

• Agencies

  Warner Bros. and Burger King Partner in International Promo

  Warner Bros. Consumer Products and Burger King have partnered to promote Warner Bros. and BK partner to promote release of Back in Action Warner Bros.

• Agencies

  Amazon.com Opens Packages for Sampling Opportunities

  Amazon.com next month begins selling sampling space in its U.S. packages. Starting Nov. 17, advertisers can put samples or inserts in as many as 2.5 million

• Agencies

  KOOL Kicks Off 15-City Tour

  The KOOL brand is once again hosting its national spades card tournament. The 15-city tournament, Play On The House Spades Slam, attracts spades players

• Agencies

  Splenda Samples Via Coffeehouses

  McNeil Nutritionals woos coffee-drinkers in six cities with on-pack samples of Splenda sweetener. A month-long sampling effort through coffeehouses in

• Agencies

  Home Depot to Launch DM Campaign with TLC

  As part of its partnership with The Learning Channel, Home Depot will launch a co-branded direct mail campaign with mail pieces themed to television programming.

• Agencies

  Live from PROMO Expo: Simon to Replay DTour in 2004

  ChicagoSimon Brand Ventures will repeat its DTour Live event in 2004, and sponsors Sprite, Delia’s and Claire’s Boutiques may return. The tour is part

• Agencies

  McDonald’s Sponsors Tony Hawk Tour

  McDonald’s Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign “I’m lovin’ it.” Big Mac gets a presence at Hawk’s 29-city Boom

• Agencies

  Looney Tunes, Dragon Tales Get Juiced

  Warner Bros. Consumer Products has licensed Baby Looney Tunes characters to beverage marketer IN ZONE Brands, Inc. to extend IN ZONE’s TummyTickler juice

• Agencies

  Kraft Serves Hispanic CD

  Kraft Foods marks Hispanic Heritage Month with a CD sampler offer. Shoppers who buy three Kraft products from Los Sonidos del Sabor displays get the Los

• Agencies

  Mattel Dangles Free Cell Phones to Attract Tween Girls

  Mattel is hitting tween girls right where it counts, in the cell phone. The promotion entices young girls to buy its fall Chillin’ Out line of My Scene