Promotion
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Agencies
Keep Them Guessing: Loyalty Programs Need Randomness
The upside of the predictable things in life is that we don’t waste any brainpower worrying about them. The down side is … we don’t waste any brainpower paying attention to them
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Agencies
Sports Authority Uses Check-ins to Build Black Friday Store Traffic
Athletic equipment retailer Sports Authority has upped the bar on its social promotions in the weeks leading up to the Christmas holiday, with campaigns in Facebook, Twitter and location-based game Foursquare designed
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Agencies
Coupons.com Sees More than $1 Billion in Shopper Savings So Far in 2010
The company reported that savings from offers presented both on the Coupons.com Web site and through the Coupons.com network of digital affiliates
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Agencies
Four Wheels for Four Legs
Mitsubishi is the official vehicle sponsor for the Chicago Chapter of PAWS, the city’s largest No Kill humane organization. The running group Team Paws
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Agencies
Make Logo Bearing Freebies Worth It
Distributors of promotional products reported a 9.4% increase in sales, to $7.8 billion, for the first half of 2010, according to the Advertising Specialty
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Agencies
Join the Coupon Crowd: Examining the Social/Coupon Connection
To judge how hot the social coupon space is now, try this unscientific experiment. Look up an online article on one of the category leaders say, Groupon
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Agencies
When, Where and Why; Tips for Live Events
Planning a live event? If you want it to be a success, don’t forget the basics, like: MESSAGE: Make sure the on-site elements and activities effectively
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Agencies
Eye Popping Packaging: The Shelf Appeal of Holograms
Holographic packaging can add shelf appeal and draw consumers’ attention. The latest advances in film coating and manufacturing technology have opened
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Agencies
Good Things From Martha: Sub Card Ideas
Leave it to Martha Stewart to find crafty ways to pack a cornucopia of incentives into a renewal offer. In a recent mailing, if a $25 one-year subscription
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Agencies
Use Drip Dialogue to Build Loyalty
In a traditional loyalty program, the key component of dialogue is the value exchange you provide value-added information to your customers, and they