Promotion

• Agencies

  Visa Resizes Olympic Proportions

  Visa International is still everywhere consumers want to be even if that’s at home. The long-time Olympics sponsor tweaked its sweepstakes strategy for

• Agencies

  Masterfoods’ Goodies Promoted at Regal Theatres

  Masterfoods USA snackfood brands, Regal Entertainment Theatre Operations and Regal CineMedia have entered into a multi-year marketing partnership to promote

• Agencies

  Faultless Starch Targets Rodeos

  Laundry starch isn’t generally the stuff of cowboy lore, but Faultless Starch is playing the niche anyway. The tiny Bon Ami Co. brand hitches up with

• Agencies

  Blimpie Diners Sample Health Clubs

  In support of the Blimpie Carb-Counter Menu, Blimpie International, Inc. and the International Health, Racquet and Sportsclub Association (IHRSA) have

• Agencies

  PartyPoker.com Sponsors Lingerie Bowl after Dodge Pulled out

  Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp.

• Agencies

  Heineken and RealNetworks to Offer Music Downloads

  Heineken USA and RealNetworks have joined forces to give away millions of songs this summer. Kicking-off Memorial Day weekend, every specially marked

• Agencies

  Travel Channel in Deal with Reader’s Digest

  The Travel Channel entered a media and marketing deal with The Reader’s Digest Association, Inc. for the network’s new series John Ratzenberger’s Made

• Agencies

  Carl’s Jr., Hardee’s To Give Away Three Million-Plus Toys

  Carl’s Jr. and Hardee’s QSRs will feature Yu Yu Hakusho toy figures in their Kids Combo meals, along with a sweepstakes giveaway from March 3 through

• Agencies

  Shows Must Go On

  ABC Television Network last month formed an unusual partnership with WPP Group’s media-buying arm MindShare North America to collaborate on programming.

• Agencies

  PROMO exclusive: By the Numbers

  At one time, marketers might have thought of events in terms of a stand-alone mobile unit parked at Wal-Mart to introduce new hair care products, or a guerrilla team working the streets of New York or Chicago to pass out coupons for a cellular phone.