The Travel Channel entered a media and marketing deal with The Reader’s Digest Association, Inc. for the network’s new series John Ratzenberger’s Made in America, which premiered Jan. 6.
Host John Ratzenberger tours factories producing uniquely American products including Harley Davidson motorcycles, Ivory Soap, Hasbro/Parker Brothers Monopoly games, Welch’s Grape Juice, Craftsman tools and Goodyear tires.
As part of the partnership, the Travel Channel incorporates Reader’s Digest into 20 episodes of the series with recognition spots at both the beginning and end of the program featuring the company’s logo. Tune-in and program information is featured in the “Only in America” section of Reader’s Digest.
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