Promotion

• Agencies

  Rock and Rollin’ Across America

  TO CELEBRATE the 50-year anniversary of rock roll, Hard Rock Caf International has teamed with Pepsi to launch a tour headed to more than 15 cities this

• Agencies

  Seniors Get Hooked By MSN TV Workshops

  THOSE 55 AND YOUNGER need not apply. MSN TV has launched a grassroots campaign to tout its television-enabled Web and e-mail service to seniors, delivering

• Agencies

  Food Network Touts World Kitchen On-Screen, In-Store

  Food Network and housewares marketer World Kitchen will run an on-pack, on-air joint promotion in May and June. Food Network will produce a Cooking from

• Agencies

  Volvo Launches S40 in $3 Million Push

  Volvo Cars of North America is running an estimated $3 million tour and online sweeps to launch its S40 sedan this spring. Volvo partners with Virgin

• Agencies

  Nickelodeon Characters Featured in Burger King Promo

  As part of a long-term partnership with Nickelodeon, Burger King restaurants nationwide will feature characters from the popular cartoon series The Fairly

• Agencies

  Best Western Teams Up With NASCAR

  Celebrating its partnership with NASCAR and its sponsorship with racer Michael Waltrip, Best Western launches the Win With Waltrip bonus offer. The promo

• Agencies

  Blimpie to Open More Than 100 Restaurants at Wal-Mart

  Consumers will soon be able to dine at Blimpie restaurants while shopping at Wal-Mart stores. Blimpie International, Inc. entered into an agreement with

• Agencies

  McDonald’s to Roll Out Adult Happy Meals

  Appealing to health-conscious consumers, McDonald’s Corp. will begin offering a healthful meal targeting adults later this year. McDonald’s tested the

• Agencies

  Disney and Pixar Sever Ties

  Pixar Animation Studios ended its 13-year film-making and distribution partnership with Walt Disney Co. last week after 10 months of unsuccessful negotiations.

• Agencies

  SATISFYING THE SENSES, SETTING UP SCREENS

  STAYING IN TOUCH The French are renowned for their appreciation of sensory gratification, and now Paris-based company Commac has created a 100% intuitive