Promotion
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Agencies
Beanie Madness
I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I’d decided to
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Agencies
Street Smarts
U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in
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Agencies
Sony Pictures and Best Buy Offer Movie Glimpse
In an effort to attract a broader audience, Sony Pictures and Best Buy joined forces to give away free preview DVDs of the not-yet-released movie Hellboy.
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Agencies
Chrysler Uses CDs as Giveaways
DaimlerChrysler is using a CD giveaway to drive sales of its used specialty vehicles. The offer is promoted in dealerships nationwide. DC Specialty Vehicles
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Agencies
Chef Boyardee Gets $3 Million Star Wars Push
ConAgra Foods is running an estimated $3 million Star Wars promotion for Chef Boyardee tied to the debut later this month of the animated Star Wars: Clone
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Agencies
Matchbox Partners with Loews Theaters and Nick Jr.
Matchbox is targeting kids with its new collection through partnerships with Loews theaters and Nick Jr. magazine. In support of the national launch of
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Agencies
Pro Sports & Entertainment Buys Core Tour
Sandbox Marketing, LLC has sold its Core Tour, a nationwide action sports and music festival tour, to Pro Sports & Entertainment, Inc., owner, operator
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Agencies
Post Cereals Kicks off $5 Million Promo for Justice League
Post Cereals teams with Warner Bros. Consumer Products and DC Comics for an estimated $3 million to $5 million spring campaign to promote the second season
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Agencies
Pepsi Aired SuperBowl Promo Before Caps Reached Stores
The Pepsi/iTunes promotion has hit another snag. The specially marked bottles featured in the campaign arrived on shelf in New York weeks after the first
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Agencies
The Other Wal
It’s growing fast 4,291 stores so far, with another 365 to open this year and a projected 7,000 stores by 2010. It’s growing smart: Stores are built in