Promotion

• Agencies

  Call it a Win!

  It reads like a familiar script by now: AT&T Wireless dialed up its American Idol sponsorship by letting subscribers vote for show contestants via text-message.

• Agencies

  Music’s on the Menu

  RESTAURANTS, CAFES and retailers are all going digital Starbucks has partnered with Hewlett-Packard to bring a CD-burning service to latte lovers; McDonald’s

• Agencies

  Shelf Sets

  Nearly everyone is selling groceries these days. That forces supermarkets to distinguish their stores from grocery aisles in mass-merchandise, club and

• Agencies

  Sears’ New Song and Dance

  TO FURTHER SHOWCASE its brands and products, Sears has appointed Norm Marshall & Associates, Inc. as its entertainment marketing partner. The agency is

• Agencies

  Ready for Its Closeup

  Whether it’s a determined clownfish, a web-slinging boy wonder or a style-setting rap artist, the right match between an entertainment property and a

• Agencies

  California: What’s in Store

  CALIFORNIANS are shopping again and still fighting over Wal-Mart. Supermarket workers ended their 20-week strike in early March, ratifying a three-year

• Agencies

  Samsung remaps The Matrix

  How to jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign that

• Agencies

  PEOPLE POWER PAYS OFF AS FIELD STAFF BOOST RETAIL IMPACT

  In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the

• Agencies

  Beanie Madness

  I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I’d decided to

• Agencies

  Street Smarts

  U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in