Topic

Promotion

  • Show Me the Money

    Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television

  • Retail Stores as Choice-Editors

    I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,

  • HP Takes Tech On the Road

    SMILE! YOU’RE ON HEWLETT-PACKARD’S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down

  • Remaking the Mall

    WHILE BABY BOOMERS still have higher incomes than their younger Gen X counterparts, they are spending less at retail as their disposable cash gets eaten

  • Ready for Its Closeup

    Whether it’s a determined clownfish, a web-slinging boy wonder or a style-setting rap artist, the right match between an entertainment property and a

  • California: What’s in Store

    CALIFORNIANS are shopping again and still fighting over Wal-Mart. Supermarket workers ended their 20-week strike in early March, ratifying a three-year

  • Samsung remaps The Matrix

    How to jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign that

  • PEOPLE POWER PAYS OFF AS FIELD STAFF BOOST RETAIL IMPACT

    In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the

  • Beanie Madness

    I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I’d decided to

  • Street Smarts

    U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in