Topic

Promotion

  • Agencies

    Follow the Dollar

    Not long ago, dollar stores were the red-headed stepchild of retail, filling shelves with slightly damaged goods, overstocks and closeouts. But the deep-discount

  • Agencies

    General Mills Packs DIC DVDs In 10 Million Boxes

    General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and …

  • Agencies

    General Motors and Detroit Tigers Give Away Chevys

    General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and …

  • Agencies

    HIT Entertainment Promotes Two New Video Releases

    HIT Entertainment is releasing two new direct-to-video titles July 13 with consumer promotions. The studio will release High Noon in the Bathroom, the third video based on the Nick Jr. preschool series, Rubbadubbers. The video contains five animated …

  • Agencies

    Anti-Smoking Campaigns Kick Off

    Truth, the national youth smoking prevention campaign, is preparing to launch its annual summer tour–truth Orange–designed to connect with young people in their own communities and counteract the marketing and manufacturing tactics of the tobacco …

  • Agencies

    Taking Events on Tour

    Staging a spectacular event is a feat in itself. Moving that event from venue to venue is far tougher. But taking corporate events on the road

  • Agencies

    Show Me the Money

    Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television

  • Agencies

    HP Takes Tech On the Road

    SMILE! YOU’RE ON HEWLETT-PACKARD’S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down

  • Agencies

    Retail Stores as Choice-Editors

    I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,

  • Agencies

    Remaking the Mall

    WHILE BABY BOOMERS still have higher incomes than their younger Gen X counterparts, they are spending less at retail as their disposable cash gets eaten