Promotion
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Agencies
Covering Their Assets
The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,
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Agencies
Promote the Vote
It’s time again in our country’s democratic cycle to elect those who will shape and influence the economic, environmental, international and societal
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Agencies
A Taste of Hollywood
IN A HIGHLY anticipated deal, McDonald’s Corp. has joined forces with Sony Connect, Inc., which is angling to be a major player in the digital music world.
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Agencies
Lions and Tigers and Bears
Gibson Carey, Procter & Gamble’s VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You’re probably thinking, not unkindly,
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Agencies
Playing Politics
PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to
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Agencies
Kahlua and Catwoman Hawk the Purrfect White Russian
Kahlua has teamed with the upcoming film Catwoman to push its coffee liqueur during the busy summer season. The marketing blitz includes promotions at bars across the country focused on the first drink of the night. Catwoman-themed visuals and POS …
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Agencies
Starbucks Offers Samples to Nation-wide Audience
Starbucks held its first North America sampling day yesterday to let customers taste its new light blended coffee. Customers were invited to visit any U.S. or Canadian retail store to get a free cup of one of three new light blended coffees: Coffee …
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Agencies
Subway’s Four New Warner Bros. Premiums
Subway Restaurants, Warner Bros. Consumer Products and DC Comics are teaming up to introduce a collection of four premiums based on Kids’ WB’s animated series Static Shock. The toys are available through July 4 in Subway Kids’ Pak meals at participating …
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Agencies
Cola War Hits Daytona Speedway
The NASCAR race at Daytona International Speedway this summer may be sponsored by Pepsi, but Coca-Cola promises it will make its presence known on the track. Competing in the Pepsi 400 on July 3 will be eight drivers in cars wrapped to promote Coke’s …