Promotion
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Agencies
Duff Challenge Golf Tournament Attracts Amateurs
Dunkin’ Donuts is sponsoring the 2004 Duff Challenge, amateur one-day, two-player regional events, underway at more than 80 public golf courses across the United States. The events are open to any amateur player with a handicap index between 7.0 and …
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Agencies
Nivea Introduces Moisturizing Cream with $1 Million Campaign
Nivea is using a sweepstakes and millions of samples as part of an integrated campaign to promote its newest introduction into the skincare category, Nivea Soft, in a $1 million spend. This month, a three-month sampling campaign will put 3.1 million …
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Agencies
P&G Dresses Up $50 Million Tide Launch
Procter & Gamble tucks in with a $50 million campaign—including a New York City pajama party and national sampling—to launch Tide with a touch of Downy. P&G will feature pajama designer Karen Neuburger as spokesperson in promos breaking next month. P&G …
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Agencies
Tyson Powers Up $75 Million Campaign
Tyson Foods hypes protein in a $75 million marketing campaign themed Powered by Tyson.
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Agencies
CC Restarts Hidden Case Promotion
Canadian Club Whisky is reviving a promotion next month that will have consumers searching for hidden cases of the spirits, a quest that ends with an all-expense paid trip to the company’s distillery in Canada and a pocket full of cash. The hunt begins …
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Agencies
U.S. Open Kickoff Party Nets Five New Sponsors
Tennis Magazine has attracted five new sponsors to its U.S. Open kickoff event held later this month in New York City. Balance Bars, Celebrex, Chrysler, Fidelity Investments and 7-UP PLUS will join Evian and Michelob Ultra as primary sponsors of the …
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Agencies
Yu-Gi-Oh to Star in Burger King Kids Meals
This fall kids can get their hands on Yu-Gi-Oh premiums at Burger King restaurants following the August release of the new feature film Yu-Gi-Oh The Movie. Twenty different pyramid-shaped puzzles will be packed in the meals that when taken apart revel a …
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Agencies
Kids WB! Brings Fall Shows to Theme Parks
Warner Bros.’ Kids WB! last week kicked off a five-city theme park tour to showcase its fall line-up of shows. The Kids WB! Crash the Backlot Tour travels to Six Flags parks with a screening room to preview new shows, including The Batman; a sound …
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Agencies
NBC Ties In Universal With Olympics Promos
NBC will leverage its recent merger with Universal to promote its coverage of the Summer Olympics, staging events at Universal’s theme parks to entice viewers. “It’s a great way for us to bring our around-the-clock coverage to our theme parks and …
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Agencies
DTour Live Back in Simon Malls, Women’s Tour Debuts
This month, Simon Malls has launched marketing events targeting teens and women: Simon DTour Life is a fusion of teen music and brands and Simon Mall for You is a tour about relaxation, fashion and rejuvenation for women. Simon DTour Live visits 25 …