Promotion
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Agencies
Avon Takes its Show on the Road
Avon Products, Inc. is on the road offering up makeovers and samples to show off its new line of color cosmetics. The mobile tour began in July and will make stops in 17 cities before coming to a close in Columbus, OH, next month. The direct seller of …
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Agencies
AFL & Army’s Boot-Camp Begins
The Arena Football League and U.S. Army began an outreach program on Tuesday at high schools in five markets to teach teamwork, fitness and exercise education. To kick off the events, the Dallas Desperados took the AFL-U.S. Army Boot Camp to Irving High …
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Agencies
Motorcycle HOF Going on Tour
The Motorcycle Hall of Fame Museum has announced a national two-year mobile tour to complement its next major exhibit, Motocross America, scheduled for a Spring 2005 unveiling. The tour, presented in a custom-designed 53-foot transporter, will bring the …
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Agencies
Kids Get Tutenstein Comic Books to Promote TV Show
Discovery Kids is using a comic book created especially for its Tutenstein TV series to get kids interested in the show. More than 1 million comic books, created in a partnership with Marvel Comics, are being distributed by Discovery Education as part …
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Agencies
U.S. Women’s Soccer Team Hosting Golf Tournament
Members of the U.S. Women’s National Soccer Team will be hosting the first and only all-female golf tournament in December in California to celebrate women and raise funds for the Women’s Sports Foundation’s GoGirlGo! Initiative. Starbucks, United …
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Agencies
P&I Postscripts
REWARDS NETWORK INC.: a provider of credit-card based loyalty and rewards programs has entered into an arrangement with RBC Royal Bank in Canada to provide bank Visa cardholders with the opportunity to earn additional rewards points when dining at …
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Agencies
Susan Gray to Take Reins of IGCC
Susan Gray, the executive VP of the Incentive Gift Certificate Council, will be appointed president at the groups membership meeting to be held Sept. 27 at the start of the Motivation Show in Chicago. Gray, works as the director of merchant operations …
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Agencies
Gift Cards Flow South to Aid Hurricane Victims
At least one retailer and a supermarket chain are using gift cards to help victims of the recent Florida hurricanes. Sears, Roebuck and Co. provided United Way of Florida with $120,000 in gift cards for the families most affected by Hurricanes Charley …
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Agencies
Publix Switches from Paper to Plastic: Gift Cards that is
Publix Super Markets has replaced its paper gift certificates with plastic, reloadable gift cards. The cards can be reloaded in values from $5 to $500 and have no expiration date. “Gift cards are more accessible to customers than the paper gift …
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Agencies
TiVo Launches Rewards Program and Credit Card
Digital video recorder maker TiVo has launched a rewards program to promote new subscriber referrals, and a TiVo-branded credit card that allows subscribers to earn incentives with each purchase. The company said TiVo Rewards lets existing TiVo …