Promotion Archives - Page 390 of 438

Bewitching Beer

A consumer walks by. The lid creaks open. A ghoulish-looking blue hand rises up holding a can of Coors Light. The motion-sensor activated display which

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Nestea Rolls Its Snowman

Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour this autumn. The site, www.nesteacool.com, is hosting

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Changing Channels

Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!

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Bear In MInd

Travelodge hotel chain mascot Sleepy Bear wants guests to Recreate. Hibernate and be literate. It’s sponsorship of the National Guard car running on the

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Brand It and It’s Yours

You don’t ask for cola when you’re thirsty; you ask for or Do you want coffee or ? Would a plain shirt or one with your favorite sports team logo be more

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Ready, Set, Launch!

WHAT’S THE sexiest word in the English language? Any marketer knows: “NEW!” But with a slew of new products hitting store shelves, it takes a savvy promoter

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Burger King dives in this week with a Kids Meal promo tied to DreamWorks’ Shark Tale. The five-week campaign will put Shark Tale toys in Kids Meals. Advertising to kids, restaurant P-O-P and direct mail to Birthday Club members support. The film …

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Grocers Host Vegetarian Cooking Tour

Vegetarian Times is launching a cooking tour to mark its 30th anniversary and tout its redesign. The seven-state tour will bring regional chefs to supermarkets to give cooking demonstrations. The first 100 shoppers at each stop get a goody bag with …

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Live From the Motivation Show: Circuit City Latest Merchant to Offer Gift Certificate Center Cards

Don’t know whether to get your assistant a PDA or DVD player for Christmas? Let him or her choose from more than 5,000 electronic products at any of 609 Circuit City Superstores, or from 400,000 items at http://www.circuitcity.com. Thanks to an …

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Live from the Motivation Show: Amex Incentive Services Launches New Cash Card

Seeing a “huge opportunity” in the cash market, American Express Incentive Services introduced yesterday its newest stored-value product, the IncentiveFunds Select Card. Intended as both a consumer and trade premium, especially for spot rewards, IFC …