Promotion
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Agencies
Chair Maker Extends Less Stress Tour
Manhattanites get a massage Interactive Health has extended the Less Stress tour touting its iJoy robotic massage chair. The tour began in August with surprise stops in eight cities. Branded Chevy SSRs outfitted with a Plexiglas dome show off the …
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Agencies
CD Samplers Track Consumer Activity
Kraft Canada, Wells Fargo and Bath & Body Works are among the marketers using CD-sampler premiums to prompt and then track consumer activity online. CDs distributed on-pack or at retail carry music aimed at consumers 30 and older; multimedia overlays …
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Agencies
Office Depot Dangles Trump-Style Getaway
Donald Trump is everywhere and now his famous New York hotel is being trumpeted in an Office Depot sweepstakes promotion targeting the office products and services company’s small business customers. The promotion kicked off last weekend and runs …
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Agencies
The Kmart Rewards Credit Card Makes its Debut
Kmart has launched a branded loyalty credit card. The card offers $10 off the first card purchase of $50 or more and a $10 reward for every $250 in account purchases after that. Kmart hopes the offering of the reward card will help “retain and better …
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Agencies
Marriott Sweetens the Gift Card Buying Pot
Marriott International is offering customers who purchase a gift card or gift certificate during a limited time frame the opportunity to buy Nestle European chocolates for a bargain. Between Nov. 12 and Valentine’s Day 2005, gift card buyers can …
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Agencies
MasterCard Promotes School Donations
MasterCard International has launched an affinity marketing program that lets cardholders make automatic donations to schools. The Communitycash program lets cardholders convert their accumulated rewards points into cash donations for the school or …
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Agencies
Deluxe Financial Services Unveils Prepaid Gift Card
Deluxe Financial Services has introduced the DeluxeCard Visa gift card, an open-system prepaid card. Consumers can choose a personal message, such as “You’ve Earned It,” “Happy Holidays,” or “Just Because” to be imprinted on the card below the …
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Agencies
P&I Postscripts
CELEBRITY CRUISES: and MBNA America Bank have created a rewards credit card offering both cruise and non-cruise vacation benefits, including travel, merchandise and cash rewards. The Celebrity Rewards WorldPoints Visa card participants can redeem points …
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Agencies
FUSE Readies Fixed-Price Music Downloads
FUSE Promotional Products has tapped digital media service RealNetworks to launch FUSEmusic fixed-price music downloads. Seattle-based RealNetworks provides music for download promotions. Frisco, TX-based FUSE applies its fixed-price framework and risk …
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Agencies
Fisher-Price Launches Hispanic Campaign
Mattel subsidiary Fisher-Price has launched an integrated marketing program to reach Latino parents of preschoolers in Houston, Los Angeles and Chicago. The campaign features TV and radio that leverages Fisher-Price’s “Play. Laugh. Grow” tagline as well …