Promotion
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Agencies
Bush Re-election Pumps Up Holiday Gift Spending
The reelection of President George W. Bush is expected to have a positive impact on holiday gift spending, including gift cards. Before the election, consumers were expected to increase their spending this holiday season by 4.5%, a number that jumped to …
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Agencies
W Hotels Partners With Chrysler
W Hotels Worldwide and Chrysler are partnering to offer the ultimate travel experience to W guests. The new Car Concierge will offer VIP shuttle service and test-drives in Chrysler 300s and Chrysler Crossfires at select W Hotels in New York, Chicago, …
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Agencies
Jack in the Box Bows Stored-Value Card
Jack in the Box restaurants is debuting its first stored-value card. The Jack Cash card is reloadable and available in amounts from $5 to $100 and can be purchased at any Jack in the Box restaurant or online at Jackinthebox.com. “We’re always looking …
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Agencies
Cupmaker Whirley Buys DrinkWorks
Drinkware maker Whirley Industries has acquired competitor DrinkWorks, forming the largest supplier of custom-branded stainless, plastic and souvenir drinkware. Whirley’s sales staff gets DrinkWorks’ designs (like Elmo, sold at Sesame Place theme park) …
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Agencies
Simon Taps Visa, American, Cotton for Holiday Promo
Visa, American Airlines and Cotton, Inc. pitched in Simon Property Group’s annual holiday fundraiser. Simon hosted a “Simon Evening of Giving” events in 63 malls, a private shopping night that raises money for local charities. The Nov. 21 event included …
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Agencies
Fuse Vets Offer Youth Premiums
Three veterans from youth marketing agency Fuse LLC have formed a premiums shop focusing on youth brands. Fuse veterans offer youth premiums Monitor Premiums, Truckee, CA, opened Nov. 1 under the leadership of partners Brett Smith, Bill Carter and …
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Agencies
P&I Postscripts
BEST BUY: is giving is loyal customers Sweet Tracks, an exclusive CD featuring never-before-released songs from Elton John, Melissa Etheridge, Chris Isaak, Train, David Koz, Phantom Planet, Pete Yorn, Maroon 5 and Kenny Loggins. The CD is available free …
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Agencies
Employee Attitudes Have Big Impact on Bottom Line: Study
A direct link exists between employee satisfaction, customer satisfaction and a company’s financial performance, even if the employees have no direct contact with customers. Those findings are part of a new study, The Impact of Employee Attitudes on …
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Agencies
Origins Serves Cocoa Therapy
Retailer Origins is launching a chocolate-laced line of personal-care products with special displays and sampling in its stores. The five-item Cocoa Therapy Collection puts cocoa in massage cream, soap and moisturizer (complemented by “sensory therapy” …
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Agencies
McDonald’s Gears Up for Global Fundraiser
McDonald’s hosts its third annual World Children’s Day on Nov. 20 with promos and p.r. events designed to raise $20 million worldwide for children’s charities, including Ronald McDonald House Charities. Yao Ming serves up p.r. for World Children’s Day …