Promotion

• Agencies

  Kraft Talks Cheese, Communities and ROI

  Kraft finds success in its “Tuesday Night Tickets” promotion with American Singles and Minor League Baseball, and building an online community around cream cheese.

• Agencies

  Two in Three Consumers Use Online Coupons: Survey

  More than two-thirds of U.S. consumers say they have downloaded a printable coupon from a Web site, according to a new report from marketing research firm Morpace

• Agencies

  Promotional Product Ideas for Seniors

  So you’re in the hunt for promotional products suitable for seniors. A list pulled from a conversation on Linkedin among industry professionals searching for just such items turned up the following:

• Agencies

  Hilton HHonors $25 Million Rebranding: Q&A

  Hilton has put $25 million toward rebranding its loyalty program hoping to change the perception of hotel marketing among travelers. The basic premise moves the messaging from earning and redeeming miles, to visions of breathtaking images of wondrous, magical places awaiting unforgettable experiences.

• Agencies

  The B-to-B Economy: Where B-to-B Marketers are Spending their Dollars in 2011

  Chief Marketer talked to several experts to get their take on where and how B-to-B marketers are spending their money in 2011

• Agencies

  Fanta Rolls New Global Campaign into Stores: Q&A

  Fanta may want its consumers to be “Less Serious,” but the bright and bubbly soda brand is very serious about unleashing its most unified and largest global marketing program to date aimed directly at teens and moms.

• Agencies

  Smartphones Get Heavy Use during Shopping: Study

  More than half of smartphone users look to their phones for some kind of help while shopping, according to new research from market research firm Chadwick Martin Bailey

• Agencies

  Why Near East Chose Seattle for its First Vehicle Tour

  Depending on where in the U.S. you live, you may or may not know what couscous is. The Near East brand, a marketer of couscous and other specialty side dishes, is about to change that by introducing its first mobile sampling tour.

• Agencies

  Trade Show Giveaways 101

  Here are a few tips to help companies make their tradeshow giveaways—and, by extension, their brand—exciting and memorable.

• Agencies

  Coors Light/Bacardi: From Flash-mob to YouTube within 24 Hours

  On Tuesday evening over the course of about 30 minutes a flash-mob video was produced on the Las Vegas strip for both the Miller Light and Bacardi brands. The production was edited down to 2.5 minutes and is now up on YouTube with 1,016 views and counting.