Promotion

• Agencies

  Schick Quattro Tour Evokes Shaving, Sans the Shower

  The Grove in Los Angeles makes it the perfect spot for the Schick Quattro for Women Disposables razor brand to kick off its mobile marketing tour on Saturday.

• Agencies

  New Research on Manufacturer and Retailer Rebate Programs

  Rebate programs are a large part of the marketing mix for both retailers and manufacturers. A new study has found that 50% of retailers and almost half (48%) of manufacturers use the programs as part of their customer loyalty and promotions mix.

• Agencies

  Catalina Bypasses the Register to Offer Online Printable Coupons

  Catalina Marketing, known for distributing its coupon offers bundled with register receipts at grocery and other store checkout counters, has launched a new Web site, www.CouponNetwork.com

• Agencies

  General Mills Tests Using Groupon to Drive Trials, Coupon Use

  In its first test of the power of social coupons to move consumer packaged goods, General Mills ran a Groupon deal on April 21 that offered coupon buyers in two cities a $40 Big G sampler pack for $20.

• Agencies

  Amex Runs Admin Professionals Gift Card Sweep from within LinkedIn

  Research cited by American Express has found that 49% of administrative professionals do not feel they get the appreciation they deserve for what they do around the office

• Agencies

  I Spy a Dog

  Scholastic and its “I Spy” brand celebrated 20 years last week with an event in New York City around the classic cadence of riddles and clues that are found among the pages of the beloved series.

• Agencies

  One Rotten QR Code Can Spoil the Whole Bunch

  It was February when rapper Lupe Fiasco twittered his large base of followers that something big would happen in New York’s Union Square on a certain day. About 2,000 fans gathered, most expecting to see Fiasco perform, but were instead greeted with a …

• Agencies

  Case Study: From Disconnect to Reconnect, the New IndyCar Fan Village

  Over the last 10 or 12 years at IndyCar racetracks there had been some type of fan village footprint for sponsors, but it was limited and didn’t fit the growth of the sport.

• Agencies

  Jimmy Dean Shares Metrics on Shareable Web Coupon Campaign

  Coupons are hot, and given the persistent hang of the “new frugality”, they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them

• Agencies

  Missions, Leader Boards, News Feeds Style “Rio” Sweeps Site

  Universal Studios “Make Your Way to Rio” sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features.