Promotion

• Agencies

  Corona Talks Shop About Largest Retail Promo: Q&A

  Corona has launched its largest retail promotion using unique codes placed on bottles and cans that are hidden in packages across the country.

• Agencies

  Corona Hides Codes in Pack to Run Up Summer Sales

  Summertime equals beer and Corona Extra wants there to be plenty to go around. And, so, it has begun what it is calling its largest retail promotion to date for its Corona Extra and Corona Light brands.

• Agencies

  High Tech, Personalization Let Citi Refresh ThankYou Rewards Program

  Citi has been actively innovating credit card rewards programs to make sure its cards are the ones consumers reach for when they make a purchase. The issuer has taken a multi-track approach, piloting new ways to customize point rewards but also testing some distinctly different ways to redeem those points.

• Agencies

  First Class to no Class: Learning Loyalty from a Flight Attendant

  No matter how much time and effort marketers pour into setting their loyalty program’s communications cadence or building the perfect awards structure, any earned brand loyalty can quickly disappear with one bad customer interaction. This reality hit me recently as I lived it—all because an airline moved me to first class.

• Agencies

  Groupon Meets and Greets via Sponsorships

  Groupon is flexing its muscles through a number of sponsorships. Up next, a larger deal, now in the planning stages; Groupon’s title sponsorship of the “Taste of DC,” a major event featuring local restaurants.

• Agencies

  Waking the Sleeping Beauty: Chivas

  Chivas Regal has begun an integrated campaign to attract young men with a relatable theme that dates back to the day in 1801 when James and John Chivas laid down the first casks of the fine Scotch whiskey: brotherhood.

• Agencies

  Marketing at Retail: Experts Talk Challenges

  Challenges at retail continue to mount as shoppers grapple with rising food and gas prices. Today’s shopper looks very different than yesterday’s shopper. To find out how marketers are handling the changes, we checked in with a few top retail experts.

• Agencies

  Dos Equis Taco Truck Makes Life “Interesting” for New Yorkers with Exotic Fare

  If you ate a grasshopper, or cow tongue, veal brains or ostrich, you’d want to tell someone about it. Probably a bunch of people, in fact-either as a boast or perhaps to find an antidote

• Agencies

  Offering 300,000 Prize Miles Tips Players to Other AA Services

  The month-long promotion American Airlines is running for its loyalty members may just make those members forget the frustrations they encounter when trying to redeem those miles … at least for a bit. The sweeps, which began May 3, marks American’s largest promotion to date and with the price of airline tickets rising by the day, the thought of possibly winning 300,000 miles is pretty enticing.

• Agencies

  Frito-Lay Thanks Fans for Record “Likes” after NYC Live Event

  A highly integrated Facebook promotion run for a few days last month by Frito-Lay was very productive in drawing likes to the brand’s Facebook page.