Promotion

• Agencies

  American Eagle Outfitters Launches Loyalty Program

  American Eagle Outfitters has rolled out a new loyalty program that rewards consumers and employees alike with certificates for branded merchandise based on spending habits. The AE All-Access Pass lets customers 13 and older earn credits on any items …

• Agencies

  Amazon Joins Points.com Portal

  Points International signed a deal with Amazon.com that lets Points.com members swap airline miles for Amazon products. Points.com is a reward management portal that lets members shop using points from loyalty programs to which they already belong. …

• Agencies

  Grocers Grab Shopping Bag Premium

  Grocers are giving shoppers a hand with an unusual premium: a bag handle. Grabb-It is a cardboard sleeve that slides over the top of a plastic grocery bag to stabilize the bag and make it easier to carry. Albertsons, Publix, Smiths and Price Chopper put …

• Agencies

  Shopfar.com Portal Dangles iTunes Rewards

  Apple’s iTunes get another boost as rewards currency with the launch of shopping portal Shopfar.com. The site, which launched in the U.S. and U.K. last month, lets consumers earn iTunes downloads by shopping through the portal at hundreds of …

• Agencies

  P&I Postscripts

  AMERICAN EXPRESS: has launched a new loyalty card, the IN:LA Card, which gives Los Angeles-area consumers exclusive rewards at some of the city’s hottest restaurants, exclusive clubs, entertainment venues and cultural institutions. Card holders earn …

• Agencies

  Trade Show Sampling: Help or Hindrance?

  There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show.

• Agencies

  American Express, JetBlue Boost Co-Branded Card Via Rewards Competition

  American Express and JetBlue are giving new meaning to the task of earning rewards, launching a rewards competition in which two families will compete to earn points for a return flight home. American Express and JetBlue are searching for two families …

• Agencies

  PPAI Site Tracks Legislative and Regulatory Issues

  The Promotional Products Association International has launched a Web site for its members to gain access to legislative and governmental issues affecting promotional products professionals.

• Agencies

  Presence Marketing Helps HBSC Build Foot Traffic

  When HSBC Bank USA wanted New Yorkers to know of its presence in their neighborhoods, it set up faux game shows, complete with real prizes, in front of local branches. The result was increased brand awareness and foot traffic, and even new accounts.

• Agencies

  Following Up with the Meow Mix Café: The Six Keys to Pop-up Store Success

  The pop-up store was originally slated to be open only for three days. But media coverage topped 150 million media impressions on six continents, creating a buzz that led Meow Mix to keep the store open for an additional seven days. It even drew a request from a South African businessman who wanted to open a franchise there.