Promotion
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Agencies
GiftCertificates Shutters Seattle Office
GiftCertificates.com will close its Seattle office at the end of the year, consolidating all of its business operations in Omaha, NE. The change affects about 40 employees and is expected to save about $1 million in annual costs.
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Agencies
‘Rebates Aren’t Broken; Management Is’: Stinchfield
Marketers and retailers could easily cut their rebate costs 20% or more, rather than abandoning rebates altogether— Best Buy vowed last year to do. But few marketers pay enough attention to their programs to find and fix the glitches. That’s where Hal …
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Agencies
Days Fans Get Rewards For Loyalty Via Online Quiz
Days of Our Lives is rewarding longtime fans for their devotion with a new viewer loyalty program under which consumers can earn points to redeem for Sony products and series merchandise. The Daily Rewards program, which rolled out last week, …
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Agencies
McDonald’s Serves Up Mobile Coupons in California
McFlurry with your phone? In an effort to better connect with younger consumers, McDonald’s restaurants in southern California are…
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Agencies
Gift Card Popularity Up This Holiday: Survey
Gift card sales are expected to spike during the 2005 holiday season, according to a recent survey from First Data Prepaid Services’ ValueLink. Fifty-four percent of survey respondents who purchased gift cards this past year indicated that they have …
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Agencies
Hasbro’s Tonka Hits Road For Toy Drive
Hasbro is taking its larger-than-life Tonka truck on tour as part of a cause marketing initiative to collect toys and games to benefit victims of Hurricane Katrina and local charities. The Tonka Toughest Mighty Dump Truck kicked off a 14-city tour last …
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Agencies
American Express Touts Luxury Bargains
American Express is giving its Rewards members a shot at luxury goods for as few as 1,000 Rewards points…but only for 14 days. AmEx is using the Membership Rewards Exclusives Event to launch a new overlay for Rewards, dubbed Membership Rewards …
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Agencies
Automotive Manufacturers Put Brakes on Incentives
General Motors Corp. and Ford Motor Co. broke records this summer with their employee-discount incentive programs, each touting the promotion as a big success. But while cars sales zoomed, profitability plunged. Last week, GM North America, the company …
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Agencies
Finger on the Loyalty Pulse: Grocer Uses Fingerprint ID
Syracuse, NY-based grocery store Green Hills is nearly ready to roll out the Pay By Touch biometric fingerprint ID system for payments and identification to its 30,000 loyalty program participants. “We’re still working through some technical issues, but …
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Agencies
American West, U.S. Airways Combine Frequent Flyer Program
American West and U.S. Airways have joined their frequent flyer programs, FlightFund and Dividend Miles, into one reward scheme following the recent merger of the two airlines. A new program, which will retain the name U.S. Airways’ name Dividend Miles, …