Promotion
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Agencies
Macy’s Thanksgiving Day Parade Morphs Into Marketing Tool
The Macy’s Thanksgiving Day Parade, with its huge TV viewership (50 million folks) and live attendance (3 million people regularly brave the weather to line Broadway) has become more than a mere parade. As John Friend, senior vice president, Cartoon Network Enterprises, puts it, “The parade is part of a fully aligned and integrated campaign.”
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Agencies
How Hasbro Created New Buyers for Old Products
Old brands can be resuscitated. It all comes down to creating a new audience and, whenever possible, leveraging technology, says Hasbro’s Mark Blecher.
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Agencies
Mudd Jeans Launches Curvy Jeans
Mudd Jeans is readying a host of promotions to support its launch of denim jeans for curvy girls ages 15 to 24. The new line, Delicious Curves by Mudd, comes in 17 designs and features crystals, lace trim, embroidery, bleaching and tacking. The …
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Agencies
Simon Malls Tailor Ads to Passersby
Simon Property Group has installed interactive, digital signage in and around two malls in Atlanta and Westminster, CA. The signs pick up FM radio signals in passing cars and tailor the ad’s message to the demographics of the radio station that’s …
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Agencies
Commerce Bank, American Greetings Tap Ladies Who Launch
Commerce Bank and American Greetings have signed as sponsors of Ladies Who Launch, a networking service for women entrepreneurs. Kansas City, MO-based Commerce will use its sponsorship to launch a Visa card designed for women; American Greetings will …
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Agencies
Motivating Employees on a Global Scale: Author Bob Nelson
As U.S. companies continue to expand globally, currently employing more than 60 million overseas workers, motivating and rewarding these diverse workforces is a significant challenge to organizations. Managers must be sensitive to differences since what …
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Agencies
Linens ‘n Things Sells for $1.3 Billion
Housewares retailer Linens ‘n Things is being acquired by a group of investors led by Apollo Management for about $1.3 billion. The Clifton, NJ-based retailer went on the block as part of a strategic review process. Sales fell nearly 4% to $629 million …
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Agencies
Spa Treatments, Sporting Events Top Experiential Awards Offerings
Experiential awards, including spa and sports packages, are far surpassing cash awards as incentives as companies continue to tap into employees’ emotional needs. More and more companies are rewarding valued employees with true experiences to keep them …
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Agencies
Kids, and Their Love Affair with Gift Cards
Kids love gift cards. In fact, the majority of children ages five to 14 have received or purchased a gift card. Four out of five parents of this age group said that they have purchased more than three gift cards for children, both their own and others, …
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Agencies
Sesame Workshop Endorses Sunkist Citrus
Sunkist Growers has recruited Cookie Monster and Elmo to sell citrus fruit to kids.