Promotion
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Agencies
F.y.e. Builds Loyalty Via Backstage Pass
Retailer f.y.e. (for your entertainment) has created a new loyalty program that rewards consumers with extra savings and discounts on CDs, DVDs games and other entertainment-based in-store products.
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Agencies
Where’d You Get That T-Shirt?
Justin Tysdal wanted to build custom-made motorcycles. Now he’s selling T-shirts and posters instead, after a highly successful trip to Sturgis, SD. Tysdal brought a few hundred T-shirts and posters to the huge Harley Davidson rally in Sturgis this …
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Agencies
AEIS Adds Wynn Las Vegas to its Reward Destinations
American Express Incentive Services has added a new destination to its Persona Card Program, the Wynn Las Vegas. The hotel, on the former site of the Desert Inn, opened in April and features 2,716 guest rooms and suites, an 111,000 square-foot casino; …
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Agencies
Nordstrom Brings Shopping to Online Entertainment
Nordstrom, Inc. is targeting online shoppers with a broadband channel that couples shopping with entertainment.
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Agencies
Virgin Blue Frequent Flyer Program Takes Flight
Low-cost airline Virgin Blue has launched a new frequent flyer program meant to reward loyal customers and raise its competitive edge in the industry. The program, Velocity, gives members six points for every dollar spent on Virgin Blue airfare. …
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Agencies
ASI Names Exec Director of Member Services
The Advertising Specialty Institute has promoted Larry Basinait to executive director, member services. The post took effect immediately. Most recently, he worked as the director of market research. He will be responsible for all membership-related …
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Agencies
TBS Taps Flower Power in Buzz Marketing Campaign
TBS is using a new tool to generate early buzz around its new unscripted comedy series Daisy Does Americaflowers.
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Agencies
P&I Postscripts
HYATT HOTELS CORP.: has rolled out Hyatt Gift Cards, which can be used toward overnight stays and hotel services, including spa treatments, golf and restaurants. The gift card, which launched last week, can be loaded with up to $500. Starting today, …
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Agencies
General Mills Launches Jolly Green Giant Sampling Campaign
General Mills has kicked off a multimillion-dollar marketing campaign around its Green Giant frozen vegetable products, reviving the iconic Jolly Green Giant in a first-time sampling effort for the brand.
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Agencies
Disney Builds Narnia Buzz Via Snow Globe Experience
Walt Disney Pictures and Taubman Centers shopping centers are giving fans of the anticipated The Chronicles of Narnia: The Lion, the Witch and the Wardrobe a chance to experience the film days before its launch through larger-than-life, movie-themed …