Promotion
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Agencies
FCB Chicago Takes Top Honors at 2014 PRO Awards Gala
The 2014 PRO Awards Gold, Silver, Bronze winners: case studies, images.
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Agencies
Millennials and their Love for Loyalty Programs
Based on a January 2014 study, millennials are more likely in general to become loyalty members to companies in order to receive deals and rewards.
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Agencies
Sephora Heads to Australia with a Smart Marketing Strategy
A self-service format is part of Sephora’s marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.
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Agencies
Subway $5 Footlong Success Shows the Power of Simplicity
The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.
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Agencies
New Top Social/Digital Guru at Campbell Soup Offers Advice for Marketers
This new interview with Umang Shah, the new social/digital expert at Campbell Soup, offers tips for marketers among other interesting comments.
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Agencies
5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget
Here are five ways to improve engagement with fans during the FIFA World Cup.
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Agencies
Be a Chief Marketer Top Shop
The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.
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Agencies
Old Bay Expands to Craft Beer, the Freezer and New Partners
Jessica Schatz, brand manager for Old Bay, talks about how the brand is reinventing itself with a new marketing program and co-branding partnerships.
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Agencies
Showrooming – Why It Isn’t as Bad as Retailers Think
Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.
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Agencies
2014 Top Shops Call for Applications
Are you a Top Shop? The Call for Applications for the 2014 Top Shops is now open. The deadlines in June 9, 2014.
