Promotion

• Agencies

  2012 Trends Report: The Outlook for Marketing Growth in Key Promotional Categories

  The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies.

• Agencies

  A Chat with Wonder Bread’s Brand Manager about its 7Wonders Tour

  Wonder Bread’s brand manager talks about its cause marketing promotion that, “7Wonders of the USA Teacher Tour” promotion, that drew more than 3,000 nominations.

• Agencies

  eBay Interactive Store Fronts Trigger Mobile Donations for Toys for Tots

  Tis’ the season for giving and eBay has dreamed up an innovative way for people in New York City and San Francisco to make donations to Toys for Tots.

• Agencies

  Naming Hostess Penguins for a $2,500 Gift Card

  Hostess is using a gift card as a grand prize in a new contest that it says will “brighten the holiday season” for the winner.

• Agencies

  Building Brand Loyalty Starts with Employees

  As marketers understand and adhere to McKinsey & Co. marketing expert David Court’s customer-lifecycle model, the “Consumer Decision Journey,” they also can apply loyalty-marketing best practices to employee recruitment, retention and engagement.

• Agencies

  Promoting Healthy Products and Lasting Loyalty: 4 Case Studies

  This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support to maintain loyalty.

• Agencies

  Amex’s “Small Business Saturday” Is Back and Bigger Than Ever

  Last November, American Express OPEN spent exactly two and a half weeks pulling together its first “Small Business Saturday” campaign. The merchant services division of Amex leveraged primarily Facebook and a few brand partnerships to set up a program rewarding cardmembers for carving out time between Black Friday and Cyber Monday to shop their independent local stores.

• Agencies

  Top Three Promotional Trends for 2012: Mobile, Segmentation, Demand for Data

  2012 with all its unknowns is looming. Let’s take a look at three tops trends that will affect promotion marketing.

• Agencies

  To Target Offers Effectively, Look to Transactions

  Merchants can earn a better return on rewards, discounts or offers by targeting them to the right customers, using data about shopping behavior from sources such as online bank statements

• Agencies

  Holiday Shoppers to Spend Less, Search for Discounts and Deals

  Some 62.2% of Americans said that the economy would affect their holiday spending plans, spending a bit less overall. However, many of these consumers plan take advantage of discounts and sales.