Promotion
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Agencies
My Coke Rewards Tackles Complaints
Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program.
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Agencies
Sara Lee Chooses Arc as AOR
Sara Lee has named Arc Worldwide, Chicago, its agency of record for Sara Lee Food & Beverage promotions and co-marketing, after a four-month review. Arc will handle all brands, with work focused on Ball Park, Hillshire Farm, Jimmy Dean and Senseo brands as well as flagship Sara Lee.
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Agencies
Nicktoons Networks Rolls With Mobile Tour
Nickelodeon is pounding the pavement this summer with a five-city interactive tour to promote its Nicktoons Network Animation Festival.
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Agencies
State Farm Backs Idol Tour With Texting Sweeps
State Farm is activating its sponsorship of this summer’s American Idols Live! Tour with on-site displays and a two-part text-messaging promotion that brings fans closer to their favorite performers.
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Agencies
New Nestlé Water for Kids Hits the Road
A new water brand is aimed at kids at a time when sugary drinks are under attack by parents, as well as politicians. Nestlé Waters North America is offering the new Aquapod water under its six regional brands Deer Park, Ice Mountain, Ozarka, Poland Spring, Zephyr Hills and Arrowhead.
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Agencies
Ben & Jerry’s Pushes Sampling Via Cause Campaign
Ben & Jerry’s is circling back to its social activism days with a new campaign and tour that urges consumers to shift spending priorities from nuclear weapons to the needs of children.
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Agencies
‘Scene’ Tour Launches Back-to-School Season
An annual mall tour targeting teens kicked off this weekend with sponsors CosmoGIRL!, Mountain Dew, Sprint, AmEx and Tweety Bird.
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Agencies
The Electric Fan: Get Plugged In with Sampling at Sporting Events
Sports fans are some of the most passionate and intensely loyal people on the planet—more so, I think, than the ordinary consumer—and definitely a demographic worth targeting.
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Agencies
Baby Ruth Plays Ball with MLB
Nestlé USA has signed its Baby Ruth candy brand to sponsor Major League Baseball.
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Agencies
McDonald’s Unlocks Pirates Booty for Happy Meals
McDonald’s has mapped out a summer of premium treasure tied to Disney’s Pirates of the Caribbean: Dead Man’s Chest, with Happy Meal toys inspired by the film.