Promotion
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Engagement
Comcast Takes to the Streets—And Bostonians Aren’t Thrilled
Bostonians weren’t thrilled by Comcast’s recent on-the-street efforts to entice new subscribers in the city.
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Data Driven ROI
Selfie Value: The Loyalty Power of Must-Share Moments
Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.
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Data Driven ROI
Farmland Calls for Bacon Lovers to Unite
Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.
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Engagement
Toyota Tries Something New with NFL; Fans See Red
Marketers will give credit to Toyota for trying a new type of promotion with the NFL. Fans complained but it’s not clear how it will all shake out.
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Engagement
American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit
American Eagle found itself in hot water after using a popular graffiti artist’s well-known drooping eyeballs in its marketing without permission.
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Engagement
Rescue Animals Marketed with IKEA Furniture
This opinion piece gives us the lowdown on an ingenious idea to market shelter dogs in furniture showrooms at IKEA stores in Singapore.
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Engagement
Developing the Right Multichannel Strategy to Support Customer Acquisition
Here are four strategies that will help you develop the right multichannel mix for your brand.
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Engagement
Snickers, Volkswagen, Visa, Nike Play in the World Cup
Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.
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Data & Analytics
5 Tips to Execute Better Global Marketing Campaigns
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.
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Engagement
How to Make Events Work Harder
How marketers can improve the results of events through data collection, attendee types and behavior and more.
