Promotion

• Agencies

  Postscripts

  BORDERS: is out with a new gift card to commemorate Black History Month in February. The card features a portion of the title of the song, “Lift Every Voice and Sing,” and raised hands and words from the actual song.

• Agencies

  Upromise Video Contest Offers $25,000 in College Tuition

  Upromise Inc. is tapping into the user-generated content craze with a video contest offering the chance to win $25,000 toward college tuition or student loans.

• Agencies

  Denny’s Takes on Competitors with New Campaign

  Denny’s has launched a new campaign aimed at bringing people back for breakfast, and it’s using guerilla marketing tactics and TV spots to do it.

• Agencies

  Smells like Licensing Deal

  Music publisher Primary Wave has revived the lost art form of the deluxe promotional CD package. The labels don’t do it any more, says Devin Lasker, partner

• Agencies

  Young But Not Stupid

  It Used to be easy in 1992. When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and

• Agencies

  Back to the Real World

  What do you do after a Web 2.0 promotion turns sour? If you’re Pernod Ricard and want to stress the sophistication of Malibu Rum to a twenty-something

• Agencies

  Gift-Card Monte

  Psst. Hey, Bud. Want a free $500 Target gift card? How about a $250 Victoria’s Secret card? Or a $100 card for Toys Us, no charge? Just fill out this

• Agencies

  Room Service

  Tower23 Hotel, a happening destination off San Diego’s Pacific Beach, has become a favorite nightspot for young professionals. The hotel’s coolness factor

• Agencies

  Health Quencher

  Diet Coke is carrying a banner to build women’s awareness about heart disease with a fashion event and a multicity tour, coinciding with American Heart

• Agencies

  Big Game in Big Easy

  When the National Basketball Association decided to hold its All-Star Game in New Orleans this month, the league realized it had to be more than an extended