Promotion
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Agencies
From Backyard to Broadcast
Fledgling, niche-interest tv networks that reside in the triple digits on the cable box tend to look at the realm of possibilities unlike their established
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Agencies
Measuring Up
Johnson & Johnson markets everything from beauty aids to over-the-counter medicines. But it has a problem: Every brand measures success in its own way.
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Agencies
Chain Reaction
Viral marketing has evolved into a 21st century version of the snail mail chain letter of yesteryear. Only the difference is not based on superstition
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Agencies
Hold the Anchovies
TNT tried to score ratings points for its coverage of last month’s NBA All-Star weekend with pizza deliveries. The cable network ordered pizza boxes carrying
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Agencies
They’re Not Going Anywhere
Amusement parks typically bring to mind images of endlessly long ride lines with kids on the verge of meltdown on the hottest day of the year. At Six
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Agencies
What Rebate?
Gift cards that end up being worthless and rebate checks that never get sent to the consumer are two black marks against the promotional marketing industry.
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Agencies
But Can He Bunt?
Presidential politics is like a spectator sport. So it makes perfect sense for card publisher Upper Deck to enter the race with candidate cards. One political
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Agencies
Girls’ Club
Most women will not pass up a chance to get a manicure, sample a new fragrance, have a cocktail and get a sneak peek at the latest fashions offered at