Promotion
-
Agencies
Levi’s, JCPenney Back VH1 Save the Music Initiative
Levi’s and JCPenney are working in harmony to support VH1’s Save the Music Foundation with a fund-raising campaign next week.
-
Agencies
Kmart Gets Kids to Create Ads
Kmart is giving teens a shot at 15 minutes of fame as part of a back-to-school effort with a contest that asks them to create a commercial showing off their style.
-
Agencies
National Geographic Channel Launches Game Site
National Geographic Channel is giving its documentaries and other series a digital dimension with a branded game site it launched with RealNetworks.
-
Agencies
The Hershey Co. Drives Purchases with Movie Ticket Offer
The Hershey Co. is rewarding customers with free admission to the movies in exchange for candy purchases
-
Agencies
American Express, Starwood Hotels Offer Comestibles Credit
American Express and Starwood Hotels & Resorts Worldwide are offering a food and beverage credit for Amex gold card members under a new program
-
Agencies
USA Revs Up Product Integrations for Top Performers
USA Network is pushing multi-platform product integrations in the second seasons of two of its top-performing series, “Burn Notice” and “Starter Wife.”
-
Agencies
Whole Foods Market Launches Coupon Program
Whole Foods Market is introducing a national program to provide specially priced product discounts and coupons for shoppers looking for lower prices on organic and natural foods
-
Agencies
Internet Coupon Usage Grows 83%: Study
Internet coupon usage is growing, but consumers still prefer clipping coupons from the Sunday newspaper compared to printing them online, a recent survey found
-
Agencies
Loews Hotels Relaunches Guest Loyalty Program
Loews Hotels is introducing a new guest loyalty program with the same title as its prior program, but with a fresh set of features
-
Agencies
Staples Teams with Bed Bath & Beyond for College Sweeps
Staples, Inc. is out with a back-to-school campaign targeting college students.