Promotion

• Agencies

  Citi Cards, Green Dot Create Prepaid Cards

  Citi Cards and Green Dot Corp. have struck a deal to create Citi-issued gift cards and reloadable prepaid debit cards

• Agencies

  General Growth Property Hosts ‘Votes Count’ Program

  General Growth Properties is giving young teens a chance to have their say when it comes to politics as part of a mall event program running nationwide this summer

• Agencies

  Hyatt Offers Triple Reward Deal for Fall Vacations

  Hyatt is encouraging consumers who may have foregone summer travel plans to plot a fall getaway to Hyatt Resorts property with a triple play of perks

• Agencies

  National Car Rental Reruns ‘One-Two-Free’ Deal

  National Car Rental is reprising a promotion aimed at frequent airport travelers that provides a free rental day as a reward.

• Agencies

  JCPenney Targets Shoppers with Rewards Program

  JCPenney Co. is giving frequent shoppers even more reasons to visit

• Agencies

  7-Eleven, Pepsi Team for “Madden NFL 09” Rollout

  In a set of integrated promotions around the release of EA Sports’ “Madden NFL 09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12.

• Agencies

  NBC’s Multiplatform Olympics Play Draws Millions

  NBC’s strategy to stream live Olympics video online to pump up primetime numbers and boost fans’ round-the-clock interest in the Games appears to be paying off.

• Agencies

  Levi’s ‘Unbuttons’ Digital Campaign with Celebrities

  The Levi’s brand is using a little celebrity power and the offer of free music downloads to appeal to consumers under its latest new digital campaign.

• Agencies

  Bob’s Stores Brings Back Action Sports Tour’

  Bob’s Stores is looking once again to connect with action sport enthusiasts and is using a tour outside its stores to do it.

• Agencies

  Canon Frames Sharapova in U.S. Open Plans

  Tennis diva Maria Sharapova will be in the spotlight for Canon’s U.S. Open Tennis Tournament sponsorship plans, along with a supporting cast of diamond studded cameras