Promotion
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Agencies
Nissan’s Annual Marketing Event Drives $100 Million in Business
Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.
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Agencies
J.C. Penney: We’ve Got Marketing But What Will We Sell?
J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.
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Agencies
Event Helps Wake Forest Baptist Medical Center Build Buzz for Research Facility
A grand opening event helped Wake Forest Baptist Medical Center create buzz for a new biotech research laboratory and build brand with established and potential donors.
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Agencies
Learn the Latest at B2B LeadsCon
Check out these interviews with featured B2B LeadsCon presenters.
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Agencies
Retailer Trends, Tips and Takeaways for Manufacturers: Research
The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.
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Agencies
Geo-fencing for Event Marketers
With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here’s two innovative ways to use geo-fences at events.
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Agencies
Engaging Audiences With Customer Experience Apps
A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.
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Agencies
General Mills Firms up its Greek Yogurt Line
General Mills scored its first Greek success this past year with Greek 100, switching production methods, packaging and new marketing too.
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Agencies
Event Marketing is Celebrity Cruises New Model
Celebrity Cruises is using event marketing in 10 major U.S. markets to reach—and sell to—consumers face-to-face. Much of the work is new to the cruise line.
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Agencies
Attention, Shoppers: Store Is Tracking Your Cell
Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.
