Partnerships

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  Acquisition

  Vast Majority of Brands See Partnerships as Central to Growth: Report

  High maturity marketing partnerships contribute 28 percent of overall company
  revenues, while low maturity programs contribute only 18 percent.

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  Acquisition

  Mountain Dew Bets 40 Percent of Budget on Reaching Gamers

  With a new focus on esports, Mountain Dew has not only ramped up spending,
  but also product innovation for the gaming ecosystem.

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  Acquisition

  Entertainment Weekly and Dove Partner for Peel-Off AR Cover

  The cover of the May 25 issue of Entertainment Weekly features
  an augmented reality video. A first for both brands.