News

• List Brokers Debate e-Mail Service Providers

  Mailing list brokers are not yet comfortable working with e-mail service providers. And the feeling is mutual.Their differences came out loud and clear

• Draft Buys Trampolin

  DraftWorldwide, Chicago, acquired Trampolin Advertising. Based in Stockholm, the agency has three divisions including Trampolin (direct marketing), Volley

• Online Shopping Nearly Quadruples In 1999

  A total of $16.2 billion worth of goods and services were placed online in 1999, nearly quadrupling the $4.5 billion spent the year before, according

• Direct Media Wins Back Omaha Steaks Rental File

  Omaha Steaks International has once again named Direct Media, Greenwich, CT, to manage its list rental file of 1.5 million names. The appointment takes

• Sears, Roebuck & Co. Chairman and CEO to Retire

  Sears, Roebuck & Co. chairman and CEO Arthur Martinez plans to retire by year end and will assist in selecting a successor to run the second-largest U.S.

• E-Commerce, More Catalogs Spur Growth for Martha Stewart

  Martha Stewart Living Omnimedia, Inc., had fourth-quarter revenue of $71 million, a 39% increase over fourth-quarter 1998’s $51.2 million. For the quarter,

• Short Cuts

  The Direct Marketing Club of New York’s spring 2000 seminar series on direct marketing, begins today. The series, sponsored by the New York University

• Meredith Invests in Online Activities; Closes Magazines

  Meredith Corp., Des Moines, Iowa, has announced a $100 million investment in a number of strategic initiatives including Internet and e-commerce activities.The

• Global Web Direct Formed

  Global Connections Inc., Omaha, has formed Global Web Direct–a division that will oversee and develop Global’s Internet sites and subsidiary insurance

• Live From Seattle: It’s an E-Buyer’s Market

  Quickly disappearing are the days when Sally the e-consumer would enter the words “frying pan” into a search engine and be rewarded–and discouraged-with