News

• Worldata/WebConnect Wins New List Accounts

  Worldata/WebConnect has been awarded the management of new mail and opt-in e-mail lists. They include: SQL Server Magazine subscribers (64,166+ names);

• Short Cut

  The board of directors of publisher and direct marketer The Reader’s Digest Association, Inc., Pleasantville, NY, has declared a quarterly dividend of

• Bloomingdales Joins Catalog and Web site Businesses

  Bloomingdale’s is combining its Internet and catalog businesses, parent Federated Department Stores said. Bloomingdale’s By Mail and bloomingdales.com

• Columbia House Cuts 500 Jobs, Closes Distribution Facilities

  The Columbia House Co., a giant in the direct marketing of music and video entertainment products, plans to lay off as many as 500 employees and close

• Senate Bill Would Protect Remote Sellers From State Use Taxes

  Legislation has been introduced in the Senate that would prohibit states from taxing sales over the Internet, by telephone, mail or other direct response

• SkyMall Trims Loss in 2000

  In-flight and online cataloger SkyMall cut its net loss from $24.1 million in 1999 to $16 million in 2000, while increasing its revenue from $78.9 million to $82.1 million during the same period….

• DIRECT Listline

  AutoWeek Magazine The Lake Group has been appointed manager of this 373,787-name enhanced master file. AutoWeek is a weekly publication for car enthusiasts.

• Northwest Generates 28% Clickthrough with Animated e-Mail

  Northwest Airlines generated a 28% clickthrough rate and a 244% increase in traffic at its WorldPerks Web site within one week with an e-mail message

• At the National Postal Forum: USPS Rate Hike

  In his final keynote address as postmaster general, William Henderson hinted that the new rate case that the U.S. Postal Service has said it will propose this summer might not come to be…

• Live From The CRM Summit: The Myth of Data Segmentation

  Advanced data segmentation may be more myth than fact…