News
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Agencies
DMA Board Adopts Advanced Consent Marketing Guidelines
The Direct Marketing Association Board of Directors adopted new guidelines this week for advanced consent marketing. The guidelines will have a major
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Live from DMA: Japan Tops the List in DM Sales Outside the US
Japan leads 30 other non-U.S. countries in direct marketing sales with $586 billion, a DMA study found. Following Japan for the top five spots are Germany
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DIRECT Listline
America’s Corporate Directors at Home Dunhill International List Co. is offering this new file of 43,783 of top corporate CEOs, presidents, chair people
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Hiring Freezes on the Rise in DM Industry
One third of all companies are reporting hiring freezes, up from 26% last quarter, according to a study of hiring practices in the direct marketing industry.
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Live from NEMOA: DMers Approach the Holidays Cautiously
Catalogers looking into their “crystal balls” at the New England Mail Order Association fall conference yesterday for the 2002 holiday season weren
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InfoUSA Outlines Potential of Microsoft BCentral Arrangement
The agreement between Microsoft’s bCentral, could be worth millions of dollars within a few years, according to infoUSA officials. Under the terms of
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Loose Cannon: Will DM Play on Main Street?
I recently spoke with a vendor who wants to offer his company
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DIRECT Listline
PGA Tour Partners Club Names and Addresses Inc. is offering updated counts on this list of 426,658 active organization members and subscribers to its
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MetaResponse Group Manages Frost & Sullivan Files
MetaResponse Group has been named to manage the Frost & Sullivan lists. The files include more than 400,000 U.S and 65,000 International business executives.