News

• Boise Cascade Sues Staples Over Marketing Slogan

  (Promo) Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan

• Agencies

  Olay’s Dial-Up Program to Deliver 250,000 Samples

  (Promo) Olay has launched a new sampling program it hopes will get 250,000 to try its Olay Daily Facials product. The request-based sampling initiative

• War-related Spam Growing: SurfControl

  Unsolicited online solicitations from people marketing war-related merchandise has become the fastest-growing new type of spam, according to British e-mail

• FAO to Emerge From Chapter 11

  A U.S. Bankruptcy Judge in Delaware has approved FAO Inc.’s reorganization plan, clearing the way for the toy cataloger and retailer to emerge from Chapter

• AIM Opens Dialogue With ISPs Over Spam

  E-mail providers sat down with Internet Service Providers on Tuesday to talk about how they could defeat spam. They found no solution, but agreed that

• Yesmail Brand Will Survive InfoUSA’s ClickAction/Yesmail Merger

  When infoUSA merges its Yesmail and ClickAction properties, the ClickAction name will eventually fall by the wayside, according to vice president of marketing

• FTC Do-Not-Call List Registration Begins in June

  Beginning in July, consumers will be able to put their telephone numbers on the Federal Trade Commission’s national registry for its do-not-call list,

• DMer Norman Chanes Indicted in Adult Web Site Scam

  Veteran direct marketer Norman Chanes was one of three people indicted Tuesday for their alleged roles in a $230 million Internet scam. Chanes and his

• Short Cuts

  The Hudson Valley Direct Marketing Association Summit Conference will be on April 2. Sponsored by Madison Direct Marketing, the Second Annual “Meet the

• Wientzen Promises to Improve Timing of DM Days

  The Direct Marketing Association, the new owner of DM Days in New York, hopes to avoid the scheduling conflicts that have occasionally plagued the event.