News

• HVDMA Holiday Party Introduces New Board

  Rich Mercado of Madison Direct Marketing will be inducted as the new president of the Hudson Valley Direct Marketing Association during the HVDMA

• FTC’s Swindle Calls on Firms to Build ‘Culture of Security’

  American business still has a long way to go in protecting consumer data, a Federal Trade Commission executive implied before Congress today. Some firms

• Draft Debuts Verizon.com TV Spot

  Draft New York launched a new television spot for Verizon Communications yesterday promoting Verizon.com. Spokesperson James Earl Jones was featured in

• USPS to Begin Installing Anti-Biohazard Systems

  The U.S. Postal Service plans next year to install new ventilation and filtration systems (VFS) in mail processing and distribution centers across the

• Agency Auctions Super Bowl Ad on eBay

  Charlotte, NC-based Boone/Oakley is claiming to be the first ad agency to market a complete creative package for auction on eBay. Bidding ends Nov. 14,

• Alzheimer’s Group Chooses Rapp Collins for $20 Million Effort

  The Alzheimer’s Association has chosen Rapp Collins Worldwide to handle the direct marketing for a re-branding effort rolling out early next year. The

• Mail Stream: A Report on Incoming Direct Mail

  The new 20-page Fall 2003 Sony Style is entirely devoted to Sony’s VAIO line of computers and accessories, which offer cutting-edge audio/video technology.

• Traffix Reports 400% Income Surge

  Traffix, Inc. reported net income of $662,000 for its third quarter, up 400% from $108,000 last year. The online marketing and database management company

• Alliance Capital Taps Data Warehouse

  Alliance Capital Partners, Jacksonville, FL., has a tapped Data Warehouse Corp. to provide direct mail lead generation, teleservices and database marketing

• FTC Charges Telebrands With False Ab Force Claims

  The Federal Trade Commission has charged Telebrands Corp., TV Savings LLC, and their owner, Ajit Khubani with making false claims regarding the Ab Force