Topic

News

  • Hudson Valley DMA Offers Jim Kobs in “Meet the Masters” Program

    The Hudson Valley Direct Marketing Association will host a luncheon seminar on Nov. 3. The session, the final one in 2004, will feature Jim Kobs, president of Kobs Strategic Consulting, in a

  • Letters to the Editor

    Re: Loose Cannon: My Data Card Is Quick (A Sam Chaid Mystery), October 18, 2004]:
    Loved your article…and you were right to off the icy dame.

  • Potpourri Group Acquires Whatever Works

    Potpourri Group, a Chelmsford, MA-based cataloger, has bought Whatever Works, a Brooklyn, NY catalog

  • ATA Recognizes Teleservice Industry Efforts

    The American Teleservices Association (ATA) has given its highest honor, the Fulcrum Award, to Lori Fentem of Synergy Solutions and Joe Sanscrainte of Call Compliance. The award recognizes Fentem

  • ATA to Start New Trade Group

    The American Teleservices Association will start up a self-regulatory organization composed of stakeholders in the teleservices industry.

    The board would include representatives from the ATA and other major trade associations whose members use call centers.

  • Transcontinental CC3 to Expand Direct Mail Plant

    Transcontinental CC3 plans to expand production operations of its Warminster, PA facility.

  • Dex Introduces Search Engine Marketing Services

    Dex Media Inc., a Denver-based Yellow Pages directory publisher has introduced search engine marketing and other online direct response advertising services for small- and medium-size businesses in the Seattle area, which it plans to expand to other markets.

  • Short Cuts

    Folksam, a Swedish insurance company, has selected DoubleClick

  • Agencies

    FTC Reviews Reward System for Catching Spammers

    The Federal Trade Commission released a report yesterday on whether a system that would reward members of the public for tracking down spammers

  • Draft Chicago Names Trivunovic

    Draft Chicago has named Jela Trivunovic vice president, director of digital strategy. She will be responsible for leading strategic thinking within the digital group, working primarily with financial services clients.