News
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Short Cuts
DigiKnow Inc., the Cleveland-based digital marketing agency, has opened an office in Buenos Aires, Argentina. …
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MKTG Hires Cheryl Jordan to Manage Compiled Division
MKTG Services, Newtown, PA, has hired Cheryl Jordan to serve as a senior products manager for its compiled division.
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Agencies
Draft Backs Exec Accused in Abuse Lawsuit
Draft Inc. is backing one of its top executives, who has been named in a sexual abuse lawsuit stemming from an alleged relationship that took place more than 30 years ago.
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Google Starts Auctions for Print Ads
Search engine marketing powerhouse Google will permit advertisers in its AdWords program to bid on print ad placements in 30 different magazines.
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Letters to the Editor
Letters in response to “Loose Cannon: By Their Own Petards,” Direct Newsline, Feb. 6, 2005
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Agencies
FTC, Others Take Action Against ‘Credit Repair’ Firms
The Federal Trade Commission, U.S. Postal Inspection Service and eight state law enforcement agencies have taken action against 20 operations that allegedly deceptively claim they can remove negative information from consumers’ credit reports – even if that information is accurate and timely.
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Internet Advertising Group Names Smith
Internet Advertising Group, an online marketing services firm, has named Edward Smith as vice president of finance and operations.
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PacificNet Invests in Chinese DRTV and Telemarketing Operations
PacificNet Inc. has purchased a 51% interest in the Chinese infomercial marketing services firm ChinaGoHi for $10.2 million. The Minneapolis-based firm structured terms to pay 35% in cash and balance in approximately 835,000 restricted shares of stock.
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DR Financial Services Joins Forces with PartnerCenric.com
Direct Response Financial PartnerCentric.com to increase affiliate-generated sales revenues for its Direct2Own card operation.