News
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Agencies
Spamhaus to Appeal Illinois Ruling
Anti-spam group the Spamhaus Project has apparently had a change of heart and filed papers saying it will appeal an Illinois court ruling against it.
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Digital
Yahoo! Profits Down in Q3, but Panama’s Open for Business
Yahoo! yesterday reported a 37% decline in net income for third-quarter 2006 and warned to expect more of the same in Q4. But the search company also announced that it has already begun inviting U.S. search marketers to try its Project Panama search campaign management platform, an innovation that, once completely rolled out in Q1 2007, should start attracting new advertisers and bulking up ad spending on its network.
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Agencies
Live From DMA06: Spanish, Japanese Programs Give DMA Annual an International Flavor
Never mind love: If the Direct Marketing Association has its way, direct response will be the international language.
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New Yoga Catalog Debuts With 200,000 Circulation
The Y Catalog, which combines yoga-focused products from a variety of vendors within its pages, has just sent out the second its three inaugural mailings waves — a 50,000-piece effort, according to co-founder Keri Lasalle.
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Agencies
Proposed USPS Standards Irk Some Mail Groups
The U.S. Postal Service is already drawing criticism on its proposed new mailing standards from mailer groups, particularly on the issues of automatable flats.
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Agencies
Postal Reform Bill Has Slim Chance of Senate Passage
As the current Congress prepares to adjourn for the year, some mailing industry groups were holding out hope of a last-minute passage of a postal reform bill.
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Agencies
R.R. Donnelley Acquires Canadian Printer
R. R. Donnelley & Sons Co. will acquire Canadian Bank Note Co.’s financial printing assets and operations for an undisclosed sum.
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Digital
MIVA Debuts Inline Contextual Ads
MIVA is expected to announce today the global launch of a new contextual ad product that will embed links to pay-per-click ad within the text of a Web page.
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Agencies
Book Mailer Settles with Irate Customers
A New York-based mail-order book club has agreed to pay $40,000 to settle customer complaints including undelivered merchandise and shipments that were not ordered.